Outsourced Marketing for Recruitment Agencies

Building a digital marketing team in-house takes time and money. While there are some people out there who are capable of a wide range of marketing skill sets, most of the time you need a whole team to be able to fully cover the digital marketing activities which will yield success for your recruitment agency. 

Outsourcing instead of building a team, or outsourcing key activities that your existing team can’t handle, allows you to access advanced expertise instantly.  

There are always risks to any outsourcing, but in marketing they’re usually fairly minimal - especially if you do your homework.  

The key thing to check before engaging with any recruitment marketing agency is that they have a track record of success, and that you feel you get along with their key people. That means investigating their website to check for case studies and past results, and organising a meet-and-greet to get to know the faces behind the brand. 

Here at Three Sixty, you can learn more about our expertise here, and book a call here. 

There is no easy answer to this question. The cost of recruitment marketing depends heavily on a number of factors, including:

• Existing competition in your recruitment area. 

• The pre-existing maturity of your online presence. 

• Your desired marketing scope. 

• Company buy-in from your leaders or wider team. 

Generally, agencies either pay on a project-by-project basis (purchasing specific marketing projects one at a time), or they sign up to a monthly retainer. Project work often controls costs in the short term, but can amount to more over time. Retainers are recurring payments that guarantee a base level of work each month. 

Costs can vary from $1,000-2,000 a month to tens of thousands, depending on the scope of work. Here at Three Sixty Digital, we’ll never surprise you with a bill - all budgets will be worked out in advance, and you can sign off on whatever you’re comfortable with.  

Generally, when done correctly, outsourcing your digital marketing does provide ROI. While results can never be guaranteed, with a thorough research process, careful strategy design and a goal-oriented mindset, digital marketing can be designed to achieve results based on known competitive strategies. 

To get the most out of your outsourced recruitment marketing agency, it’s best to follow these tips: 

• Go in knowing what you want to get out of it. Think about your business goals, so we can tie marketing into that. 

• Consider your budget in advance. What are you willing to spend? If you aren’t sure, we can guide you on what things typically cost. 

• Assign an ‘owner’ at your end to the agency, so we have someone to communicate with. Close collaboration generally always improves results.