Strategy
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Social Media Advertising for Recruitment Agencies
Reach a bigger audience across social media platforms
Australia’s best candidates, plus prospective new clients, already love to hang out online. While waiting for your organic presence to grow, social media advertising allows you to target and reach a whole new audience - delivering your message straight to their feed.
Expand your recruiter brand like never before, reaching your target audience on the platforms they already love.
Benefits
How Could Social Media Supercharge Your Message?
Social media advertising is one of the quickest ways to expand your reach and get the word out about your brand, services or promotions. It’s a cost-effective platform built on tried-and-true marketing tactics, which work for agencies both large and small.
Reach More Candidates with Tailored Messaging
Get in front of more candidates where they already like to hang out – becoming a stand-out part of their feed.
Quickly Advertise Exciting Roles & Opportunities
Get the word out - fast! - about new opportunities, unique roles and urgent openings.
Show Off Past Successes to Prospective Clients
Ensure your social media profiles are full of buzz about your record of success, inspiring clients to reach out to you.
Generate Attendees for Webinars & Events
Fill seats at your next major event by getting the news in front of a broader audience.
Our Approach
How We'll Do It
We’re a results-driven recruitment marketing agency with a focus on collaboration. Our experts will work with yours to learn as much as we can about your audience, then pair that with in-depth market research to produce highly optimised social ads that drive traffic and attract clicks.
The Initial Meet-and-Greet
All great relationships start with a first meeting. This discovery process is a vital part of the social media advertising workflow, helping us better understand your business, your target audience and your strategic goals.
This information will underpin everything we do moving forwards, to ensure that all advertising activity aligns to your business objectives.
In-Depth Research
We don’t do social media advertising by gut feel. Behind every campaign is a serious research process, which seeks to best understand market expectations and what your competitors are doing.
This will provide the data we need to generate a strategy, target the right keywords and audience segments, and get your message to the maximum people at the smallest price.
Building the Perfect Plan
With a solid foundation beneath us, we can build an advertising strategy which outlines what we need to achieve, and how we’ll get there.
This plan will pinpoint all the creative work that needs doing, and gives you an opportunity to see what we’ll do and why we’ve chosen those activities before we start the big creative work.
Putting the Plan into Action
This is the implementation of the plan. At this point we know who to target, what to say and how to say it - it’s only a matter of designing all the creative and getting it ready to go.
Copywriting and graphic design are major components of this phase, though depending on your campaign we may call upon our other experts - web development, animation … whatever it takes!
All Systems Go
Finally, we’ll launch your advertising campaign and begin monitoring the results.
You should see an initial result quite quickly, though we can always build from here. Every result generated is something we can learn from, so our goal will be to watch what happens, and customise your campaigns to suit. This should enable us to get larger or more cost-effective over time.
Expand your reach on social media today.
Expand your reach on social media today.
Expand your reach on social media today.
Expand your reach on social media today.
Expand your reach on social media today.
When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.
Grahame Doyle
Founder, Davis James
Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!
Lindsey Menezes
Managing Director, Pace Appointments VIC & NSW
I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.
Julie Gilmore
Managing Director, Ryan Recruitment
We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.
Danielle Orlando
General Manager, Think Renewable
I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!
Emily McLeod
Co-Founder & Director, Wow Recruitment
Why us
Why Choose Three Sixty?
Because we’re more than a digital marketing agency - we’re recruitment industry specialists.
Experts in Recruitment
Out-of-the-Box Thinking
Evidence-Based, Collaborative Workflow
Track Record of Success
Your Experts
Meet the Social Media Experts
We’ve built our social media advertising team from some of the best in the business.
Georgia Toovey
Senior Account Manager
FAQs
Social Media Ads for Recruitment FAQ
Social media ads are pay-per-click services generally built on an ‘auction’ process. You set a budget (i.e. your ‘bid’), add all your targeting parameters (i.e. target audience, keywords or topics), and then launch the campaign. The platform will then analyse your bids, look at what you’re trying to achieve, and serve your message to the relevant people based on what you’re willing to spend.
Usually, you’re charged on a per-click basis, hence the term ‘pay-per-click’ advertising. In high-competition target markets, the cost per click will likely go up. And, in more niche areas, it’ll likely come down.
The best social media advertising strategies strive to forge a balance between budget and reach, finding the most cost-effective targeting parameters to reach a large audience at an acceptable cost.
When done correctly, social media ads can generally be expected to provide a return on the investment.
As technology evolves, the average ROI of a social media ad keeps changing. At time of writing, some estimates put it at 250%.
To learn more about current trends and what might work best for you, our social media team can help.
Every year, the best social media platforms change. This is because people’s expectations grow as technology and society evolve, new technologies disrupt existing competition, and user rates on each platform climb or fall.
Generally, Facebook, Instagram and YouTube are considered some of the top platforms for advertising ROI. But, as a recruiter, you will likely find LinkedIn more effective than other business sectors, so the common statistics won’t quite be true for you.
In social media advertising, you typically set your own budget. Whether you want to spend $50 a month, $500 or $5,000 is up to you, the amount of competition in your niche and what you want to achieve.
Most social media platforms can handle a few different types of ad, especially Facebook or Instagram. Examples include:
Images - An ad consisting of text and a large, eye-catching image.
Carousels - A single ad made up of many images.
Video - A video advertisement hosted on social media.
Instant Experience - Available on Facebook or Instagram, Instant Experiences are like micro landing pages hosted inside the social media app.
To learn more about what ads might work best for your recruitment agency, contact us for a chat.
Good social media ads typically include a few factors:
They’re visually appealing, involving eye-catching imagery, strong brand colours and possibly a video.
The message is clear and compelling. It’s obvious what the ad is about and what it expects you to do.
They’re targeted to the right people in the right places at the right time, so you don’t waste money serving ads to people who aren’t interested.
Related Resources
Insights from the Three Sixty Experts
Get in touch
Expand the reach of your recruitment message with social media advertising
Book a no-obligations discovery call with our experts to find out what we can do for you.