Email Marketing for Recruitment Agencies

People click emails that make them want to click - an important distinction. There is such a thing as a good email and a bad one, and the bad ones may end up in the spam filter.  

Good emails have engaging subject lines, they’re visually appealing and they offer something of use to the reader - relevant news, educational resources, event invitations, etc. Basically, they look great and have actual value to a reader. 

Our role is to help transform your email marketing efforts into effective engagement tools, avoiding the spam graveyard and generating tangible business results. 

Emails are considered one of the most cost effective marketing tools on the market. Some surveys estimate a return of up to $75 for every $1 spent, though your return may be different based on your unique business, budget, audience and project scope. 

The cost of email marketing varies greatly from recruiter to recruiter, based on the scope of the project, size of the business, and what you’re trying to achieve. For example, a small agency with only one specialisation may send fewer emails than a large agency with lots of specialisations, which may offer different emails for users in different segments.

On the software side, many email marketing platforms can be accessed at a relatively low monthly subscription cost - anywhere from $50 to a few hundred dollars. Of course, to access not only an email platform but also the expertise required to maximise that investment involves hiring an outsourced marketing team too.

Our three-tiered email automation service structure ensures we can cater for a variety of budgets, and you can scale up or down as required. 

There are many different ways to build an email marketing audience as a recruiter, and we’ll help you navigate which ones will work best for you. A few examples include: 

• Adding newsletter sign-up forms to your website. 

• Adding calls to sign up to blog posts and guides. 

• Requesting people’s email addresses in return for your most valuable resources. 

• Targeted social media promotions. 

• Hosting webinars and promoting your email list within. 

• Adding sign-up links to company email signatures. 

Email marketing generally generates results fairly quickly. Success in this sector is usually defined by metrics such as open rates and link clicks, and if it’s possible to track, then conversions too. 

Open rates and link clicks are identifiable in analytic reports pretty much instantly, so you’ll get a good feel for the success of your campaign within a matter of days from sending. 

That said, to get the best result it does pay to take the time to test and optimise. Segmenting your audience list, A/B testing different elements and iteratively improving can take time - weeks, or months.