Strategy
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SEO for Recruitment Agencies
Claim the top search rankings for yourself with strategic SEO
Search engine optimisation, or SEO, remains one of the strongest, most cost-effective digital marketing tools available to Australian recruiters. The reason is simple - it generates brand awareness and interest over a long period of time. Ads turn off when they end, but great SEO keeps on delivering.
Become the recruitment brand that people know and trust for news, education and openings by appearing first across relevant search terms.
Benefits
Do Recruitment Agencies Need SEO?
Almost every business can benefit from SEO, including recruitment agencies. Increasing your placement in online search rankings ensures that your brand is seen over your competitors when high-value clients and candidates search online.
Plus it sustains over a long period of time. Ads turn off when they end, but great SEO keeps on delivering.
Outshine Your Competition Online
Stand out amongst your competitors by climbing above them in online search rankings.
Increase Brand Awareness Among Clients
Get in front prospective clients who are searching for recruitment-related terms online.
Encourage Long-Term Website Traffic Growth
Claim your SEO rankings and stay there, driving long-term traffic growth.
Build the Trustworthiness of Your Brand
Become the recruitment brand that's synonymous with the answers clients are seeking for online.
Our Approach
How We’ll Do It
High-quality SEO covers a broad spectrum of tasks to do with content, reputation management and the back-end of your website. Our experts will take a look at all three to see how we can optimise and improve your site performance.
On-Page SEO
Optimising the content on your website.
Including:
Keyword Research
Website Auditing & Content Optimisation
Better UX & Navigation
Content Marketing
Meta Tags
Technical SEO
Optimising your website itself, at the technical level.
Including:
Mobile Optimisation
Page Load Speed Testing
Stronger Internal Linking
Analytics Set-up
Off-Page SEO
Optimising how your website is referenced by other websites.
Including:
Google My Business
Backlink Building
Online Reputation Management
Social Media Management
Become the star of online search.
Become the star of online search.
Become the star of online search.
Become the star of online search.
Become the star of online search.
When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.
Grahame Doyle
Founder, Davis James
Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!
Lindsey Menezes
Managing Director, Pace Appointments VIC & NSW
I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.
Julie Gilmore
Managing Director, Ryan Recruitment
We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.
Danielle Orlando
General Manager, Think Renewable
I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!
Emily McLeod
Co-Founder & Director, Wow Recruitment
Why us
Why Choose Three Sixty?
Because we’re more than a digital marketing agency - we’re recruitment industry specialists.
Experts in Recruitment
Out-of-the-Box Thinking
Evidence-Based, Collaborative Workflow
Track Record of Success
Your Experts
Meet the Search Experts
We’ve built our SEO team from some of the best in the business.
Georgia Toovey
Senior Account Manager
FAQs
SEO for a Recruitment Agency FAQ
SEO is not usually regarded as a short-term solution for improving website traffic. Rather, it’s a long-term investment in leads and growth because, while it takes a little while to get rolling, once it’s going it keeps going - requiring only a small amount of maintenance. Compare that to ads, which yield quick results, but switch off entirely when a campaign ends.
Generally, SEO experts expect SEO to start showing results within six months.
SEO is considered a highly cost-effective digital marketing channel. This is because it provides long-term success, and once it gets going it doesn’t take much maintenance to keep it going.
Additionally, unlike advertising you don’t have to pay per click. While there can be an up-front cost associated with starting SEO from scratch, it can generate significant portions of website traffic over time from that same investment.
It does help to have at least some knowledge of a website’s back-end to fully optimise for SEO. This is why agencies like Three Sixty Digital exist - we can handle the expertise which you don’t have in-house, and the jobs you don’t have time for in a day.
It’s common for recruiters to use SEO to promote their recruiter brand to clients, answer common questions with useful blog resources and promote job openings.
Imagine the types of things your users are searching for online. It might be “how to attract passive IT job candidates” or “nursing jobs in Melbourne”.
If you produce content which provides the answers for those search terms, you can capture some of that audience and drive leads to your website.
Yes, small businesses can compete against big businesses in SEO. If you’re already competing against a larger organisation as a successful smaller organisation, you just have to harness the things which make you stand out for SEO purposes.
For instance, you may have a particular hiring niche, or a range of specialties, or superior local knowledge. You can then hunt for search terms related to those key areas of your business and out-do the big agencies in those areas.
If you aren’t sure how to do that, that’s where we come in. Our SEO experts can help you identify what makes your brand special, how that relates to search and what we need to do to compete in those areas.
Some common SEO mistakes include:
Keyword stuffing content, which creates a poor user experience.
Low-quality content, which doesn’t provide value to users.
Poor technical SEO - even the best content in the world can be let down by a slow website.
Neglecting backlinks and social media, which could be big drivers of traffic to your website.
Not tracking results - therefore you can’t further optimise.
Related Resources
Insights from the Three Sixty Experts
Get in touch
Start ranking higher in search and supercharge website traffic growth
Book a no-obligations discovery call with our experts to find out what we can do for you.