Madox Sto. Tomas
Paid Media Lead
For Madox, the paid media sector was love at first sight. After graduating with a degree in Communication Arts, he started his career as an assistant media buyer and fell utterly in love – a relationship which has now lasted a decade.
Madox has worked for companies around the globe, including in the APAC region and the US. In that time, he’s built a variety of skills in and around paid media, including media buying, lifecycle marketing and strategy. His tenure with affiliate marketing was where he was able to develop further data analysis and performance marketing skills across all mainstream ad networks, and he’s become a rockstar at turning strategies into results for his clients.
But getting results, fast, isn’t just Madox’s day job – it's also his weekend hobby. He likes to take part in circuit racing, having souped-up what used to be his daily Mazda3 into a weekend race car.
