Strategy
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Social Media Management for Recruitment Agencies
Influence with an impactful social media presence
A social media presence is a must for any modern business, recruiters included. It’s a way to show off the human side of your brand, and share content that is useful and informative for your audience. But, keeping up on social media can be a lot of work - which is where we come in.
Show the human side of your agency and create a place for candidates and clients alike to engage, learn, and share with expert social media management.
Benefits
Social Media Could Be Your Secret Weapon
Grow your organic social media presence and create a community space for both candidates and clients.
Share Informative & Useful Content
Make your brand the destination candidates turn to for advice and resources. Clients too!
Attract Passive Job Candidates
Getting in front of passive talent in their regular feed helps attract their attention organically.
‘Warm Up’ Cold Client Leads
Plant the seeds of trust in the minds of clients long before you ever reach out.
Communicate with Your Community
Stay in touch with the people who matter to your agency. Post content they’ll love, and engage in the comments.
Our Approach
How We’ll Do It
We’re a results-driven recruitment marketing agency with a focus on collaboration. Our experts will work with yours to learn as much as we can about your audience, then pair that with in-depth social media research to produce highly optimised social content that encourages engagements and wins clicks.
The Initial Meet-and-Greet
All great relationships start with a first meeting. This discovery process is a vital part of the social media management workflow, helping us better understand your business, your target audience and your strategic goals.
This information will underpin everything we do moving forwards, to ensure that all of our social media activity aligns to your business objectives and company values.
In-Depth Research
We don’t do social media by gut feel. Behind every great online business profile is a serious research process, which seeks to best understand market expectations, profile your audience and check what your competitors are doing.
This helps us understand how to deliver the right content to the right people in the right place, to maximise organic engagement.
Building the Perfect Plan
With a solid foundation beneath us, we can build a social media strategy which outlines what we need to achieve, and how we’ll get there.
This plan will pinpoint all the creative work that needs doing, and gives you an opportunity to see what we’ll do and why we’ve chosen those activities before we start the big creative work.
Putting the Plan into Action
This is the implementation of the plan. At this point we know who to target, what to say and how to say it - it’s only a matter of designing the creative and getting it ready to go.
Copywriting, graphic design and social media management are major components of this phase, though depending on your scope we may call upon our other experts - web development, animation … whatever it takes!
All Systems Go
Finally, we’ll launch your new social presence and start posting content.
It can take time to generate organic results on social media, so we may recommend supplementing organic content with paid advertising to create short-term results as well as long-term.
Additionally, we’ll constantly monitor performance and engage with your community, seeking to learn what works best so that we can improve reach and cost-efficiency in future.
Elevate your social media presence and build a community.
Elevate your social media presence and build a community.
Elevate your social media presence and build a community.
Elevate your social media presence and build a community.
Elevate your social media presence and build a community.
When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.
Grahame Doyle
Founder, Davis James
Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!
Lindsey Menezes
Managing Director, Pace Appointments VIC & NSW
I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.
Julie Gilmore
Managing Director, Ryan Recruitment
We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.
Danielle Orlando
General Manager, Think Renewable
I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!
Emily McLeod
Co-Founder & Director, Wow Recruitment
Why us
Why Choose Three Sixty?
Because we’re more than a digital marketing agency - we’re recruitment industry specialists.
Experts in Recruitment
Out-of-the-Box Thinking
Evidence-Based, Collaborative Workflow
Track Record of Success
Your Experts
Meet the Social Media Experts
We’ve built our social media management team from some of the best in the business.
Sandra Cruz
Social Media Specialist
Sandra Cruz
Social Media Specialist
FAQs
Social Media for Recruitment FAQ
The best social media platform for a recruitment agency is hard to say, as it depends partly on your recruiting niche. The reality is, most job candidates will be on a variety of platforms, so anywhere you try to reach them - you probably will.
That said, LinkedIn is a common platform for working professionals and those looking to network, and has less competition than other platforms. Still, to accurately define the answer to this question you’ll need to conduct thorough audience research - which we can help you with.
As a recruiter, you have a wide array of content opportunities and there’s no single answer to this question. Some ideas include:
Useful industry insights to show you’re plugged-in.
Educational resources linked from your blog.
Quick tips and tricks, in image or video form.
Strong branded content, such as photos of team building exercises, behind-the-scenes looks at your company, interviews with staff, and so on.
Notices of job listings and other opportunities.
Event invitations, and summaries of past events.
Success can be measured in a few ways on social media. From a metrics point of view, follows and engagements (i.e. comments or likes) are commonly used, but these only paint part of a picture. It is often better to view success through the lens of achieving business objectives - increased brand awareness, pumping website traffic, generating leads, filling open positions, attracting event attendees, etc.
As for going viral, while it may sound good on paper going viral isn’t always ideal - and is hard to plan for. Viral videos often attract a small army of the wrong audience, who stumble on your content due to its popularity. This can drown out the people who actually matter, fill inboxes and lead forms with spam, and give a false impression of success. It’s often better to target the right audience and delight them specifically, rather than worrying about broad virality.
ROI in strict dollar terms can be a little trickier to determine when measuring organic social media engagement, as opposed to targeted social media ads. Activities which get attention or attract engagement don’t always directly drive leads - the same way a billboard might attract eyes, but is difficult to correlate directly with sales.
In the recruitment space, this means that posting educational content, engaging with your community of job seekers and networking with potential clients may not always link neatly with filled job openings, or new clients coming onboard.
But, these activities can ‘warm up’ cold leads, improve general awareness of your brand, and make your agency a trusted name in your niche. These factors can make it easier to drive leads later on, if not immediately.
This is up to you, your scope, what you want to achieve and your budget. Some companies post daily, even multiple times a day. Platforms like X, for example, encourage multiple daily postings.
Still, you don’t have to follow suit if you don’t have the time or budget. We’ll help you work out the optimal posting schedule for your budget and goals, and can handle the actual posting on your behalf.
Some common social recruiting mistakes include:
Not having a clear objective, or aligning social media to wider strategic goals.
No clear understanding of target audience, or which platforms they prefer.
Not providing useful content, or too self promotional.
Only posting job openings.
‘Ghosting’ comments and messages.
Related Resources
Insights from the Three Sixty Experts
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