Strategy
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Recruitment Brand Identity & Design
Let’s revolutionise your recruitment brand
Your recruitment agency’s brand is more than just a logo and some colours.
Branding is how your business looks, how it feels, how its people communicate, its mission and key selling points, and its reputation. A good brand is instantly recognisable and builds trust - we’ll help you build (or refresh) one.
Benefits
What's the Benefit of Branding?
Good branding creates a seamless customer experience whether users visit your website, social media platforms, read an email or see an ad in the local paper. They’ll recognise you instantly, and feel an immediate sense of trust.
Present a Professional Image to Candidates
Build a brand strategy & design that sets you apart from the competition, and sticks in people’s minds.
Improve Communications & Marketing Materials
Supercharge your marketing and client comms with better design, careful strategy and a style guide fit for purpose.
Establish Clear Company Values
Enhance your brand presence in people’s minds by showing that you have the same values they do.
Create a Seamless User Experience Across Channels
Ensure brand consistency from platform to platform, utilising a strategy to suit all modern recruitment channels.
Our Approach
How We’ll Do It
We’re a results-driven recruitment marketing agency with a focus on collaboration. Our experts will work with yours to learn as much as we can about your audience, then pair that with in-depth market research to produce a right-fit brand strategy which hits all the right beats.
The Initial Meet-and-Greet
All great relationships start with a first meeting. This discovery process is a vital part of the branding workflow, helping us better understand your business, your people and your unique selling points.
We’re here to build the perfect brand for your agency, so everything that follows is built on this initial discussion.
In-Depth Research
Branding isn’t some wishy-washy art project. It’s a marketing science, built on a foundation of research and evidence gathering.
We’ll dive deep into your market, your target audience and anything else which will help us to build a picture on how to ensure your brand attracts the right attention.
Building the Perfect Plan
With a solid foundation beneath us, we can build a brand strategy which outlines what we need to achieve, and how we’ll get there.
This plan will pinpoint all the creative work that needs doing, and gives you an opportunity to see what we’ll do and why we’ve chosen those activities before we start the big creative work.
Putting the Plan into Action
This is the implementation of the plan. It looks a little different for every recruiter, your unique business and strategic goals having helped shape a totally custom roadmap.
A lot of activity can happen at this stage, including workshops, graphic design, website development, testing and more.
Standing out in the crowd starts with good brand design.
Standing out in the crowd starts with good brand design.
Standing out in the crowd starts with good brand design.
Standing out in the crowd starts with good brand design.
Standing out in the crowd starts with good brand design.
When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.
Grahame Doyle
Founder, Davis James
Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!
Lindsey Menezes
Managing Director, Pace Appointments VIC & NSW
I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.
Julie Gilmore
Managing Director, Ryan Recruitment
We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.
Danielle Orlando
General Manager, Think Renewable
I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!
Emily McLeod
Co-Founder & Director, Wow Recruitment
New Brand Inclusions
What's Included in a New Brand?
Why us
For Real Results - Choose Three Sixty
We’re more than a digital marketing agency - we’re recruitment industry specialists.
Experts in Recruitment
Out-of-the-Box Thinking
Evidence-Based, Collaborative Workflow
Track Record of Success
Your Experts
Meet the Branding Experts
We’ve built our brand identity & design team from some of the best in the business.
Trish Isiderio
Motion and Graphic Design Specialist
Georgia Toovey
Senior Account Manager
FAQs
Recruitment Brand Design FAQ
Good branding matters in any business sector, and recruitment is no different. A solid brand helps you stand out in a crowd, attracting attention, earning recognisability and building trust.
An inconsistent brand, one which looks out of date, or a brand which is simply unappealing to your target audience could turn high-quality candidates away, and discourage clients from trusting your services.
Is branding just my brand colours and logo?
A good brand is built from a lot of different components. Two of those are your colours and logo, yes. But there’s a lot more to it, too, including:
Typography.
Imagery & iconography.
Communication styles, tone of voice, personality.
Company mission statement and values.
Company value proposition.
Yes, if you already like your brand and just want to refresh it for the modern age that’s absolutely fine. Not every recruitment agency needs a full rebrand. We’ll always tailor our service to your unique needs.
Your brand identity is another way of talking about the elements which make your agency, well, your agency. It’s what sets you apart from others.
Your visual identity is a part of that, and so is your brand personality, communication style, mission and value proposition. Essentially, everything that goes into a good brand is a part of your overall ‘identity’.
Brand guidelines are the dos and don’ts of your business.
It helps people understand how to use your visual identity, for example what colour the logo should be, what fonts to use, that sort of thing. But also the expectations you have from your recruitment team about how they’ll communicate and conduct themselves.
Guidelines are usually quite specific, but the best guidelines leave some wiggle room for creativity and innovation.
It can take anywhere from a few weeks to a few months to update or redo a recruitment brand. This depends on the scope of the project, your budget and buy-in from internal leadership.
Related Resources
Insights from the Three Sixty Experts
Get in touch
Earn instant recognisability and build trust with a brand fit for the modern age
Book a no-obligations discovery call with our experts to find out what we can do for you.