Strategy
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Content Marketing for Recruitment Agencies
Build trust and authority in your niche with superior content
Great content marketing turns an unknown recruiter into the go-to name for news, education and events.
It builds the resources your website needs to stand out in search, grow a social media following, and increase trust and authority in your niche. You can’t increase website traffic if you have nothing to promote, or nowhere for users to go.
Benefits
Why use Content Marketing as a Recruiter?
This isn’t blogging for blogging’s sake - this is your way to prove that you’re the experts in your field, using high-quality content to delight, inform and establish relationships with high-value candidates and clients.
Create Trust as Thought Leaders in Your Area
Answer common questions online and provide critical business advice, building trust with your audience.
Generate Passive Leads from SEO
Claim the search rankings for yourself and watch leads roll in - even when you turn other campaigns off.
Populate Social Media with Quality Content
Give your social team more great content to post, delighting your online community.
Improve Your Brand Identity
Create shareable, useful content which makes clients think of your brand first when they have an opening.
Our Content Services
How We’ll Do It
Make your website the industry go-to.
Make your website the industry go-to.
Make your website the industry go-to.
Make your website the industry go-to.
Make your website the industry go-to.
When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.
Grahame Doyle
Founder, Davis James
Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!
Lindsey Menezes
Managing Director, Pace Appointments VIC & NSW
I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.
Julie Gilmore
Managing Director, Ryan Recruitment
We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.
Danielle Orlando
General Manager, Think Renewable
I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!
Emily McLeod
Co-Founder & Director, Wow Recruitment
Why us
Why Choose Three Sixty?
Because we’re more than a digital marketing agency - we’re recruitment industry specialists
Experts in Recruitment
Out-of-the-Box Thinking
Evidence-Based, Collaborative Workflow
Track Record of Success
Your Experts
Meet the Content Experts
We’ve built our content team from some of the best in the business.
Duncan Pacey
Senior Content Writer & Data Analyst
Georgia Toovey
Senior Account Manager
FAQs
Content Marketing for a Recruitment Agency FAQ
In order to choose the right content for your business, you need to know a few other things. These include:
Your overall business goals, what you’re hoping to achieve.
Your ideal audience, who you’re talking to.
Your brand identity, how your business should communicate.
Your budget, to give you a framework to work within.
An SEO and/or social strategy, where relevant.
When you have these factors in place, understanding what content is ‘best’ becomes much easier.
This depends on what marketing activities your content supports. It’s rare that content is done by itself, because it’s usually the creative side of something else.
For instance, content to be posted on social media may generate relatively quick (even instant) results. SEO, on the other hand, can take three to six months to start showing results.
When done correctly, content marketing does tend to provide real business results. Because it is the creative side of other marketing campaigns, it provides whatever results they provide - be it leads generated through advertising, increased website traffic from SEO, or increased engagement on social media via better-quality content.
Industry reports are some of the highest-value content a recruitment agency can own. They are an incredibly strong marketing tool for showcasing brand authority, and often generate a degree of PR buzz.
An industry report is an analysis built off the back of a survey, which seeks to provide useful insights and tangible advice for business owners, job candidates or a blend of both to be used to improve their lives. Insights such as median salaries, job satisfaction rates, economic trends and feelings about work are common in such reports.
Yes, blogs are still a core component of most content marketing strategies - particularly where SEO or social media are concerned.
The only thing which has changed over time is what constitutes a ‘good’ blog. Once, short-form content was popular, and that was eventually replaced by long-form guides. To understand what blogs work most effectively these days, it pays to consult an expert before pursuing a content marketing strategy.
Some common content marketing mistakes recruiters make include:
Creating content without any strategy behind it, so there’s no consistency and it’s not geared to achieve a goal.
Poor knowledge of target audience, so the content isn’t always relevant.
Low-value content which doesn’t provide anything insightful or useful to the user.
Poor SEO optimisation, so content can’t offer long-term benefits.
Not checking results, so content can’t be optimised over time.
Related Resources
Insights from the Three Sixty Experts
Get in touch
Fill your website with high-quality content that your audience will love
Book a no-obligations discovery call with our experts to find out what we can do for you.