Strategy
6 min read
3 must-have automations to enhance your applicant journey
Read more
Power up your automation engine
Not getting the most out of your investment in automation?
We help recruitment businesses design, build and optimise powerful automation journeys that save time, improve experience, and unlock revenue across both candidate and client touchpoints.
From audits and strategy through to hands-on builds and ongoing support, we act as your plug-and-play automation team.
Benefits
Why invest in automation?
There has been no bigger impact in recruitment marketing since the launch of LinkedIn. With many SAAS products now built specifically for the recruitment sector, it’s never been easier to save consultant time, improve experiences, and drive revenue.
Save time on repetitive, manual admin
Create more time for your consultants to do what they do best: building relationships
Improve candidate and client experience
Everything you build should contribute to a better experience for your customers
Generate and nurture leads
From prospect clients to re-engaging lapsed candidates, the opportunities are endless
Increase redeployment and extension rates
Powerful sequences to keep your temps/contractors on the books
Strengthen data health
Reduce double handling and streamline your CRM/ATS with data health sequences that keep your data up-to-date.
Our Automation Services
How We’ll Do It
Strategy
Before you get stuck into building, it starts with a strategy, outlining the automation projects we’ll tackle to get you where you need to be.
Copywriting
Whether it’s support with transactional emails, or marketing sequences, our content team delivers outstanding copy to bring your automations to life.
Design
Often overlooked, but design is critical – especially for marketing automation. Let’s get your automations looking the part, too.
Automation builds
You’ve got all the copy and design, but what about the workflows? We build best practice automations from start to finish.
Audits
A comprehensive review of your existing automation efforts: what’s working, what’s not and future opportunities.
Consulting
We’ll provide you with all the knowledge to tackle automation yourself. The perfect service for recruitment businesses looking to build in-house capability.
When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.
Grahame Doyle
Founder, Davis James
Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!
Lindsey Menezes
Managing Director, Pace Appointments VIC & NSW
Georgia, Elouise and the team are absolutely wonderful! We work with many partners, but the level of service we receive from these powerhouse women is truly above standard. They are incredibly responsive with fast turnarounds, and they’re always there when you need them, even going above and beyond the scope at times. Patient, kind, and just amazing people to partner with. Highly recommend!
Nicole Villanueva
Senior Talent Advisor - Permanent, Contract & Temp
The team at Three Sixty Digital are amazing. Always very quick to respond & have been very helpful to me and my recruitment business. Would highly recommend!
Tarryn Hogan
Founder, Rae Recruitment
I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.
Julie Gilmore
Managing Director, Ryan Recruitment
Another thing I hear a lot is, 'Can't we just copy ones that are already in the market?,' which I don't love doing. I think your own data is so important. If done right, they're the Swiss Army knife of lead gen, they are content gold mines, it's a year's worth of content, client conversation starters, and positioning you as an authority.
Elouise Paul
Founder & Director, Three Sixty Digital
I’ve been working with Elle and the team at Three Sixty Digital for the past 9 months and they’ve been a dream to work with. Super flexible, easy to communicate with, and always willing to adapt as things shift on our end. It feels like an extension of our team! Highly recommend!
Monica Garrety
Tenders, Contracts and Marketing Manager
We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.
Danielle Orlando
General Manager, Think Renewable
Highly recommend Elouise and the team at 360 Digital for recruitment marketing strategy and execution for teams of any size! Having never worked with an agency before and felt totally at ease in El and Georgia's capable hands.
The team really took the time to understand my business and helped me to develop my "voice" and come up with a brand that looks and feels like the real me! The team is always there to answer questions and kept me updated every step of the way. I look forward to partnering with them on future projects for Touchstone Talent.
Kat Kingshott
Founder, Touchstone Talent
I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!
Emily McLeod
Co-Founder & Director, WOW Recruitment
What We Actually Do
Common Operational Automation Projects
Applicant journey
Pre-screen surveys
Rejections
Close the loop sequences
Stale jobs notifications
Perm/temp/contractor journey
Candidate check-ins
Start date reminders
Extension/redeployment notifications
Expiring document notifications
Info/onboarding packs
Feedback/NPS surveys
Client journey
Client check ins
Lost jobs notifications
Hard bounce notifications
Feedback/NPS surveys
Data health
Status changes
Missing details
Addressing duplicates
Archiving obsolete records
Self-updating records
Common Marketing Automation Projects
Candidate marketing
Nurture sequences
Re-engagement sequences
Silver medallist sequences
Overseas engagement
Business development
Nurture sequences
Re-engagement sequences
Ad-chase sequences
Feedback and referrals
Google Review requests
Candidate referral requests
And more
The opportunities are endless... as automation products evolve, there’s always something new to build!
Automation for All Levels
Every recruitment business needs something different. To cater for everyone, we offer three structured program options depending on whether the priority is operational automation, marketing automation, or a combined end-to-end approach.
Operational Automation
Improve efficiency and reduce manual workload across delivery with an operationally-focused program delivered over three months.
Includes:
Automation audit and roadmap
Workflow design and build (ops-focused)
CRM and system configuration
Data health and compliance automation
Internal workflow and notification setup
Testing, optimisation and handover
Marketing Automation
Drive pipeline, engagement and conversion with a marketing-focused program delivered over three months.
Includes:
Automation audit and roadmap
Lead nurture and re-engagement sequences
Sales enablement workflows
Campaign and journey build
Copywriting and messaging
Testing, optimisation and performance improvements
Full Automation
Create a fully connected, scalable system across your business with an end-to-end program delivered over six months.
Includes:
End-to-end automation strategy and roadmap
Combined operations and marketing workflows
System integration and data flow optimisation
Advanced lifecycle journeys
Ongoing optimisation and iteration
Documentation and team handover
Why us
For Real Results – Choose Three Sixty
Experts in Recruitment
Out-of-the-Box Thinking
Evidence-Based Collaborative Workflow
Track Record of Success
Your Experts
Meet the Automation Experts
We’ve built our automation team from some of the best in the business.
Shay Goodwin
Head of Automation & Email Marketing
Elouise Paul
Founder & Managing Director
Cielo Esmeria
Project Delivery Specialist
FAQs
Automation FAQs for Recruitment Agencies
We do our best work with Bullhorn Automation and Roi-AI
You can be as involved as much or as little as you want to be, however, because automation naturally involves process changes and organisation-wide buy-in – we recommend having an internal super group, that can help embed automation into the day-to-day running of your business.
No. Data health is a journey that needs to be embedded top to bottom, from directors through to consultants and operations. Automation isn’t the silver bullet to fixing all of your data issues, but a lot of the automations we build will help take the heavy lifting away and support data health over time.
It’s only natural to get nervous about automated email comms. There are lots of simple sequences we can start with to dip your toes into automation Also, we only inject emails into the automation mix when it wouldn’t make sense for a recruiter to send it manually (all of the situations where your consultants add value, should remain exactly like that!).
While often done on the same platform, there are some key differences:
Email marketing relates to one-off campaigns that are sent to static lists, usually in line with your marketing calendar.
Automation is made up of trigger-based workflows: when X happens in your CRM/ATS, do Y.
There is crossover. For example, a lot of marketing automation will naturally include evergreen email marketing content such as resources, reports etc.
Operational automation relates to anything to do with a recruitment process or anything internally-facing e.g. applicant rejections, candidate check ins, data health sequences
Marketing automation relates to any sequences that are driving engagement from existing candidates/clients in the database e.g. nurturing leads, re-engaging lapsed contacts etc.
Some common automation mistakes that recruiters fall into include:
Not testing or improving based on analytics
Not putting yourself in your candidate or clients’ shoes.
Waiting for perfection before launching
Trying to automate a broken process (it only amplifies the issues)
Not putting enough thought into copy and design
Not getting buy-in from consultants
Start simple. A lot of the businesses we work with will start with easy-to-implement, high impact automations within their applicant, temp and perm journeys.
Related Resources
Insights from the Three Sixty Experts
Make your investment in automation count with sequences that your consultants will love
Get in touch
Book a no-obligations discovery call with our experts to find out what we can do for you.