Email Marketing & Automation for Recruiters

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Email marketing remains one of the strongest forms of digital marketing in the modern age, cutting through the clutter and competition of other platforms and appearing right in people’s inboxes.

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Benefits

Why Use Email Marketing & Automation?

Recruitment brands love email marketing because of its relatively low cost and high ROI compared to other marketing options. It directly engages users who’ve chosen to hear your message, strengthening your relationship and generating traffic.

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Increase Brand Awareness

Deliver your message as users navigate their regular inbox – stay in their minds and keep in touch.

Nurture New Leads

Provide advice and build trust as potential clients & candidates debate whether to come aboard.

Get Results Faster than other Platforms

Email marketing works fast. You’ll generally see the results quicker than other marketing channels.

Build Better Relationships

Automate your comms to send at key opportunities (follow-ups, check-ins, etc.) saving you time doing it yourself!

Our Approach

How We'll Do It

Through a variety of automated campaigns and targeted messaging, we'll help you stay in the minds of key clients & candidates, communicating at exactly the right moment and attracting more attention towards promotions or opportunities.

Newsletters

All Your Updates in One Place

Regular email newsletters give you a way to engage users on a long-term basis. People who sign up for your newsletter actively want to hear from you, so let’s talk to them!

Your newsletter could be a combination of blog links, news updates, industry announcements, resources and more.

Nurture Campaigns

Convert Users Over Time

Email nurtures are automated campaigns which send emails at set intervals, or based on certain triggers, slowly nurturing someone towards an objective (i.e. conversion).

You can use nurtures to talk to either candidates or clients, though all nurtures look a little different. Provide educational resources, tips and tricks, or personalised messages, with each one forming the basis for the next.

Promotional Campaigns

Get Your Message Seen

People love promos. Whether it’s a way to access discounted consultation, hear about career advancement webinars or join some kind of skills programme, email promos are a fantastic way to get the message out.

Email promos cut out the competition of social feeds and circumvent your competitors’ advertising spend by jumping straight to someone’s personal inbox.

Corporate Announcement Emails

Let the People Hear the News

As your business grows and changes, you’re going to want to let people know. Of course, your social channels, blog feed and PR relationships are excellent places to announce news, but so are your emails.

Corporate announcement emails are an excellent way to directly and personally engage with relevant clients or candidates, letting them know how something is changed and how it affects them.

Salary & Market Research Surveys

Utilise Your Audience for Real Insights

Salary and market research are a hugely valuable PR and educational resource, packing a ton of educational information into one place and generating online buzz.

To get these unique insights, you can harness your existing audience by emailing them directly - inviting them to participate in the survey, or providing a link to the finished resource.

Event Invites

Attract More Attendees

Your email audience are the people who want to hear from you. Many of them will be open to attending your events too, and may have signed up to hear about such things.

Emails can be more effective than social posts for this purpose because they target people directly, and you can include a variety of visuals, links and buttons to enhance the user experience and make it easy to learn more.

Start building a direct connection with clients & candidates today.

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When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.

Grahame Doyle

Founder, Davis James

Lindsey Menezes Client Portrait - Three Sixty Digital

Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!

Lindsey Menezes

Managing Director, Pace Appointments VIC & NSW

Ryan Recruitment Client Portrait - Three Sixty Digital

I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.

Julie Gilmore

Managing Director, Ryan Recruitment

Danielle Orlando Client Portrait - Three Sixty Digital

We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.

Danielle Orlando

General Manager, Think Renewable

Emily McLeod Client Portrait - Three Sixty Digital

I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!

Emily McLeod

Co-Founder & Director, WOW Recruitment

Marketing Automation for All Levels

To cater for recruiters who love to DIY, those who don’t want to think about it at all and everyone in between, we offer tiered marketing automation support. Gain access to the resources and expertise you need, as you need it.

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Tier 1: Community Access

Suitable for Bullhorn users with a limited automation budget and who prefer to DIY.

Includes:

New automations delivered monthly
Video walkthroughs with step-by-step instructions
Pre-built email templates
Quarterly webinars
Direct access to Bullhorn Automation experts – for ideation, troubleshooting, etc

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Tier 2: Do It Together

Ideal for recruitment agencies with some in-house capability, but who need additional support.

Includes everything in Tier 1, plus:

Bespoke automation strategy
Automation auditing
Email and chat support
One-off automation development

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Tier 3: Fully Outsourced

Ideal for recruitment agencies with limited in-house capability and who desire full support.

Includes everything in Tier 1, plus:

Bespoke automation strategy
Automation auditing
Email and chat support
Ongoing automation development, maintenance & optimisation
Ongoing design support
Ongoing copywriting support
Dedicated Account Manager
Quarterly strategy meetings

Recommended for Best Results

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Why us

Why Choose Three Sixty?

Because we’re more than a digital marketing agency - we’re recruitment industry specialists.

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Experts in Recruitment

Out-of-the-Box Thinking

Evidence-Based, Collaborative Workflow

Track Record of Success

FAQs

Email Marketing for Recruitment FAQ

Do people actually click marketing emails?

People click emails that make them want to click - an important distinction. There is such a thing as a good email and a bad one, and the bad ones may end up in the spam filter.

Good emails have engaging subject lines, they’re visually appealing and they offer something of use to the reader - relevant news, educational resources, event invitations, etc. Basically, they look great and have actual value to a reader.

Our role is to help transform your email marketing efforts into effective engagement tools, avoiding the spam graveyard and generating tangible business results.

Do newsletters generate ROI?

Emails are considered one of the most cost effective marketing tools on the market. Some surveys estimate a return of up to $75 for every $1 spent, though your return may be different based on your unique business, budget, audience and project scope.

How much does email marketing cost?

The cost of email marketing varies greatly from recruiter to recruiter, based on the scope of the project, size of the business, and what you’re trying to achieve. For example, a small agency with only one specialisation may send fewer emails than a large agency with lots of specialisations, which may offer different emails for users in different segments.

On the software side, many email marketing platforms can be accessed at a relatively low monthly subscription cost - anywhere from $50 to a few hundred dollars. Of course, to access not only an email platform but also the expertise required to maximise that investment involves hiring an outsourced marketing team too.

Our three-tiered email automation service structure ensures we can cater for a variety of budgets, and you can scale up or down as required.

How do I build a recruitment email marketing audience?

There are many different ways to build an email marketing audience as a recruiter, and we’ll help you navigate which ones will work best for you. A few examples include:

Adding newsletter sign-up forms to your website.

Adding calls to sign up to blog posts and guides.

Requesting people’s email addresses in return for your most valuable resources.

Targeted social media promotions.

Hosting webinars and promoting your email list within.

Adding sign-up links to company email signatures.

How long does email marketing take to generate results?

Email marketing generally generates results fairly quickly. Success in this sector is usually defined by metrics such as open rates and link clicks, and if it’s possible to track, then conversions too.

Open rates and link clicks are identifiable in analytic reports pretty much instantly, so you’ll get a good feel for the success of your campaign within a matter of days from sending.

That said, to get the best result it does pay to take the time to test and optimise. Segmenting your audience list, A/B testing different elements and iteratively improving can take time - weeks, or months.

What are common email marketing mistakes?

Some common email marketing mistakes that recruiters fall into include:

Sending too many emails.

Sending emails which aren’t useful or interesting to the target audience.

Sending emails without permission.

Not paying attention to how emails look.

Not optimising for mobile.

Not testing or improving based on analytics data.

Get in touch

Cut through the clutter and speak straight to your audience with email marketing

Book a no-obligations discovery call with our experts to find out what we can do for you.

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Why Use Email Marketing & Automation?