Salary Guide Success: Your 2025/26 Cheat Sheet
Create a salary guide that keeps the phone ringing year-round.
Why smart recruiters swear by salary guides
Here’s what recruitment salary guides deliver
Salary guides get mixed reviews - loved by some, loathed by others. We think they’re legendary.
Year-round marketing content
Instant authority with clients and candidates
Built-in talking points your consultants can use on the daily
An always-on engine for new business
Recruitment brands we’ve helped grow
Start with a free discovery call
We’ll map the data, design and distribution plan that transforms your salary guide into a pipeline-filling asset.
The salary guide success formula
Turn “meh” into must-read with the right approach (and the right team).
Design a killer survey
Pick topics with a long shelf-life and ask questions that deliver real insight, not filler.
Collect stronger data
Raid your placement records, incentivise consultants and automate wherever you can.
Add expert commentary
Don’t just list salaries, decode them. Show what the numbers mean and claim your spot as the authority.
Design with impact
Keep it fresh, on-brand and visual. Make it the kind of guide people actually want to share.
Market it right
Train your team, balance gated vs ungated and repurpose it into year-round content fuel.
Another thing I hear a lot is, 'Can't we just copy ones that are already in the market?,' which I don't love doing. I think your own data is so important. If done right, they're the Swiss Army knife of lead gen, they are content gold mines, it's a year's worth of content, client conversation starters, and positioning you as an authority.
Elouise Paul
Founder & Director, Three Sixty Digital
Create marketing momentum
One guide. Twelve months of content. Repurpose your recruitment salary reports into blogs, video snippets and more!
Blogs
Blogs that boost SEO
Social Media
Snippets your team can post on social
Video Content
Videos that drive reach on LinkedIn
Printed Copies
Printed copies that open doors in BD meetings
Webinar replay
Salary guide success: Your 2025/26 cheat sheet
We hosted a webinar that broke down all the elements of a high-performing salary guide. If you missed it, check out the recording below!
Partner with the recruitment marketing specialists
At Three Sixty Digital, we don’t just “get” marketing, we get recruitment. Our team combines decades of experience in both worlds to deliver salary guides (and wider campaigns) that actually move the needle.
With us, you’ll get:
Leverage our end-to-end support.
Leverage our end-to-end support.
Leverage our end-to-end support.
Leverage our end-to-end support.
Leverage our end-to-end support.
Leverage our end-to-end support to create a guide that drives ROI faster.
When starting my own recruitment firm, after 27 years in the recruitment industry, the opportunity to work with Elouise from Three Sixty Digital was the best decision I ever made. The entire process was professional and the brand development and outcome achieved far exceeded my expectations. The entire team are super supportive and I have found them to be an incredible business partner.
Grahame Doyle
Founder, Davis James
Elouise and her team have an insightful, hands on approach to marketing that has been so valuable to my small recruitment business. Three Sixty Digital act as a true extension of my business and have been highly flexible and adaptive to our changing needs. I would highly recommend them!
Lindsey Menezes
Managing Director, Pace Appointments VIC & NSW
The team at Three Sixty Digital are amazing. Always very quick to respond & have been very helpful to me and my recruitment business. Would highly recommend!
Tarryn Hogan
Founder, Rae Recruitment
I can't praise Elouise and her team at three sixty enough. It truly feels as though they are an extension of our team, treating us as if we’re their sole client. No issue is ever too big for them. Recently, they helped us launch our new logo and an entirely new website, and we couldn't be happier with the results.
Julie Gilmore
Managing Director, Ryan Recruitment
I’ve been working with Elle and the team at Three Sixty Digital for the past 9 months and they’ve been a dream to work with. Super flexible, easy to communicate with, and always willing to adapt as things shift on our end. It feels like an extension of our team! Highly recommend!
Monica Garrety
Tenders, Contracts and Marketing Manager
We highly recommend Three Sixty Digital. Not only have they helped increase our online visibility, but they help create compelling content that resonates with our customers. Their expertise in social media marketing and search engine optimisation and lead generation has had a huge positive impact on our business which is evident in the significant increase in website traffic and conversions.
Danielle Orlando
General Manager, Think Renewable
Highly recommend Elouise and the team at 360 Digital for recruitment marketing strategy and execution for teams of any size! Having never worked with an agency before and felt totally at ease in El and Georgia's capable hands.
The team really took the time to understand my business and helped me to develop my "voice" and come up with a brand that looks and feels like the real me! The team is always there to answer questions and kept me updated every step of the way. I look forward to partnering with them on future projects for Touchstone Talent.
Kat Kingshott
Founder, Touchstone Talent
I run a recruitment agency and we have been working with Elouise and now three sixty for all things digital marketing for approximately 2 years. We have seen a significant uplift in the number of inbound leads we receive through both paid and organic channels. The return on investment is definitely there and I couldn't recommend three sixty digital enough. Love working with these guys! Highly recommend!
Emily McLeod
Co-Founder & Director, WOW Recruitment
Salary guide FAQ’s
Most agencies launch just before EOFY, when businesses are planning budgets and making hiring decisions. This timing keeps your data fresh and your guide highly relevant. We’ll help you time your salary guide creation for maximum impact.
Depending on your data and design needs, most guides take 6–8 weeks from survey launch to publication. We can help you streamline the process so you hit your launch window without the stress.
Every guide is different, depending on size, design and how much support you need. Some recruitment agencies only want survey design, others want end-to-end recruitment marketing services. We’ll give you a clear, upfront quote after your free discovery call so there are no surprises
The best strategy is a mix. Gated for lead capture, ungated for reach. Our team will help you balance both so your salary guide marketing generates maximum visibility and conversions.
That’s exactly where we come in. From survey design to distribution, we’ll guide you through every step and make sure your first salary guide works harder than any campaign you’ve run before.
It starts with a discovery call to determine timelines, deliverables and costings. From there, we’ll:
Map your survey and questions
Help you collect and analyse data
Add expert commentary that builds authority
Design a polished, on-brand guide
Execute a tailored salary guide marketing plan (email, social, blogs, paid ads)
We specialise in marketing and lead generation for recruiters. With us, you’ll save time (aka money), skip the common pitfalls and create a guide that delivers real results.
Ready to make your salary guide legendary?
Book a no-obligations discovery call to start building a salary guide that fills your consultants’ calendars AND fuels your marketing engine for the next 12 months.
